About Amishow
From product proof to brand memory
Amishow helps Chinese cross-border companies turn product capability, channel traction, and customer signals into brand tags, owned site assets, and clearer growth decisions.
Founder
Cheng Guiliang
Founder of Amishow Global and Chief Growth Advisor. Cheng Guiliang works with cross-border teams that already have product proof, but need a clearer path toward brand assets, pricing power, and owned trust.
20+ years global omnichannel experience
5,000+ cross-border founders advised
4 Insight series publications
Published works
Research editions that turn experience into shared operating language
Insight Growth
Cross-border growth methodology covering brand building, multi-channel layout, pricing power, and cases.
Insight PTB
The product-tag branding framework for turning product capability into brand memory.
Insight Auto Parts Expansion
A category edition for product positioning, supply chain, brand building, and overseas expansion.
Insight Latin America Expansion
A market guide for entry strategy, local channels, platform structures, and regional consumer context.
Capability
What Amishow helps teams decide
- PTB readinessWhether product proof is strong enough to become public-facing brand tags.
- Brand-site directionWhether the next site should be a sales site, PTB brand site, or full DTC system.
- Founder super tagWhether founder output should stay quiet, test softly, or become a value-tag asset.
- Growth materialWhich reports, press editions, cases, and Advisor paths should guide the team next.
Operating belief
Brand growth is not only a traffic problem
Traffic can create orders, but it does not automatically create memory. Amishow focuses on the middle work: extracting product proof, naming repeatable tags, building trustworthy site assets, and helping teams make the right growth decision at the right stage.